In a move characteristic of his enigmatic artistry, Kendrick Lamar shook the hip-hop world on Friday, November 22, with the surprise release of GNX. Dropped without prior announcement, the 12-track album solidifies Lamar’s status as a 2024 rap MVP and marks his official follow-up to 2022's Mr. Morale & the Big Steppers.
The Build-Up: A Teaser That Led to More
Fans got their first hint of GNX earlier on Friday when a one-minute teaser appeared on YouTube. While many assumed it was the beginning of a traditional album rollout, Lamar had other plans, swiftly dropping the full project via pgLang around noon ET. The surprise element has become a signature move for the Compton lyricist, adding a layer of excitement to his highly anticipated releases.
Star Collaborations and Standout Tracks
GNX features a mix of introspective tracks and electrifying beats, showcasing Lamar’s unparalleled ability to push boundaries while staying rooted in the storytelling that defines his artistry. Highlights from the album include:
- “Luther”: A soothing collaboration with SZA, marking a reunion with his former Top Dawg Entertainment labelmate. The track explores themes of resilience and emotional connection.
- “Squabble Up”: A high-energy track that cleverly flips Debbie Deb’s classic “When I Hear Music” into a head-bobbing anthem. Originally teased as “Broccoli,” the track demonstrates Lamar’s penchant for turning unexpected samples into unforgettable hits.
Feud Rumors and Grammy Nominations
Rumors of a new album began swirling earlier this year, particularly after Kendrick’s alleged feud with Drake became a talking point in hip-hop circles. While neither artist has publicly addressed the rumors in detail, GNX seems to channel some of the intensity from their speculated rivalry, with sharp lyrics and bold production choices.
Lamar also enters this album cycle on the heels of significant Grammy recognition. He garnered seven nominations for the upcoming awards, with five stemming from his hit single “Not Like Us.” This places GNX in prime position to continue his streak of critical and commercial dominance.
What’s Next for Kendrick Lamar?
As 2024 wraps up, GNX is not just a capstone for the year but also a launchpad for Kendrick Lamar’s plans in 2025. One of the biggest highlights ahead is his headlining performance at the Super Bowl LIX Halftime Show in February. With GNX now in his arsenal, fans can expect an unforgettable set when Lamar takes the stage in New Orleans.
Legacy of GNX
GNX serves as another testament to Kendrick Lamar’s ability to innovate and surprise. From its spontaneous release to its bold collaborations, the album is poised to resonate deeply with fans and critics alike. If Mr. Morale & the Big Steppers was about introspection and vulnerability, GNX feels like the start of a new chapter—one that reasserts Lamar’s place at the pinnacle of hip-hop.
With his artistry continuing to evolve, GNX leaves no doubt: Kendrick Lamar is still the king of the rap game.
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